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my process
The BRIEF
First things first, I need to get to know you and what makes you tick. I will send you my Branding Questionnaire for you to fill out and ask you to give me all the dets.
You’ll answer questions about your business, your customers, your competition and you’ll send me some design inspiration.
research & Discovery
Once you send me the completed questionnaire, it’s time for me to do a deep dive on all things you!
I look into what you’ve got going for you, what some struggles are that you might be facing and how your current brand (if you have one) is working. Plus I take a sneak peak at what your competitors are doing.
Brand Strategy & Mood Board
I take all the research and info you sent me and compile it to develop a brand strategy that will work for you and your business. From the strategy I will get a sense of the overall vibe we are trying to create and the best way to translate that to you is through a mood board. So you will get a glance at that as well as preliminary colour palette.
Brainstorm & Sketch
Once you sign off on the Strategy and we agree that we are headed in the right direction, I start brainstorming design ideas and sketch everything out.
Sometimes there is nothing like putting a pencil to paper to see how everything is going to work together.
digitize designs
When I have a good idea on what I want the overall design to look like I scan my drawings and pull them up on my computer.
Then I start creating different elements and piecing them together until I have a solid design concept to present.
initial design concept
I believe in the one design concept method - which basically means what it sounds like. Essentially instead of spending my time creating 3 or more subpar design ideas. I create 1 really amazing one and compile everything (I’m talking logo, business cards, social media concept, well you get the idea) together in a document that gives you an idea on how your brand would really look in the real world.
Refinements
Once you’ve spent some time reviewing the initial design concept, you will send me any refinements you’d like to see (keeping your target audience in mind of course). I will then go back to the design and make the appropriate updates. We can go back and forth as many times as we need but, we usually nail it after the first round. Each of my packages include 3 rounds of refinements.
delivery & launch
After you’ve approved the final design, I work on packaging everything up for you. When everything is done, I will send you a link to Dropbox where you will find all of the files you need to launch your new brand.
But don’t worry, if you need some help launching everything - I’ve got you covered!